Our Mission & Vision

Our Vision

The Preferred Banking Partner

We are a community-centric institution that strives to serve businesses and consumers every day in a positive and meaningful way.
 
  • We partner with our customers across all their banking needs and beyond to help them achieve their life aspirations.
  • We partner with our business associates to build innovative solutions with deep domain expertise for our customers.
  • We partner with our employees to create an engaged and inclusive workplace that fosters a strong sense of belonging.
  • We partner with our community to improve their well-being by promoting environmentally responsible actions, empowering financial aspirations and supporting entrepreneurship.

Our Mission

Building Alliances to Improve Lives

In line with the Bank’s strategy to build lifetime relationships with our local communities, we believe we play an important role in improving lives. Trust and community-centricity have always been the hallmark of our Bank and we strive to create meaningful engagements with our customers, shareholders, investors, employees and the community every day. We aim to do this by building alliances with partners who share our values, so that we can succeed together.
 

Our Brand Purpose

The Bank For Life

We believe that banking should be more than just a transactional experience. Beyond just a bank, we strive to be a true partner that supports our customers through every stage of their financial journey. We offer a wide range of solutions for any of life’s events, and aspire to be the bank for the entire lifetime of our customers.
 
  • We want our customers to recognise that we are committed to providing personalised, high-quality service that exceeds their expectations
  • We want people (customers and employees) to recognise that we will always put their interests first
  • We want our customers to see us as a trusted partner they can turn to in times of need
  • We want a bond that is not just transactional but emotional
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