Alliance Bank Heritage Run Returns Bigger and Better

The Bank is targeting more participants and more homegrown vendors in the community-centric event

Kuala Lumpur, 7 May 2024 - Alliance Bank Malaysia Berhad (“Alliance Bank” or the “Bank”) today announced that its second edition of heritage and sustainability-themed running event, the Alliance Bank Heritage Run 2024 (“Heritage Run” or the “Run”) will be held on 20 October 2024, in George Town, Penang.

The Run builds upon the success of its inaugural edition last year, in which more than 3,500 runners participated. The Run also reinforces the Bank’s engagement efforts to deepen relationship with the local communities while celebrating the island’s rich cultural heritage.

The flagship Run will provide a fresh experience with the participation of more homegrown businesses through the #SupportLocal Bazaar and the introduction of new routes in the 7-kilometer category along the scenic and historical route around the George Town UNESCO World Heritage Site. The Heritage Run is available in two route options for participants to select from: the 3-kilometre Family Walk and the 7-kilometre Run.

The Alliance Bank Heritage Run is in line with the Bank’s commitment to push for the ESG agenda and a pivotal component of the Bank’s BeESG initiative, which aims to help businesses and individuals adopt sustainable practices. It is also aligned with the UN SDG 11.4 target of protecting and safeguarding of a world’s cultural heritage while supporting the local development and communities’ livelihoods in the area.

“The Run is part of our ongoing sustainability efforts in our endeavour to become a bank for the community, promoting environmental and social responsibility. The Run is also part of the Bank’s overall brand purpose – “The Bank for Life” which embodies the Bank’s commitment to serve as a trustworthy, dependable partner that supports customers through every stage of their financial journey. We will continue to foster meaningful connections with the communities we operate in to deliver more value, bringing a positive impact to the community and environment,” said Mr Kellee Kam, Group Chief Executive Officer at Alliance Bank.

The ticket sale for the Heritage Run starts from now until 6 October 2024 at the Alliance Bank Heritage Run official website, where participants get to enjoy discounted rates when they use their Alliance Bank cards only. All registered participants will receive race packs consisting of reusable canvas bags, medals made from sustainable wood as well as T-shirts and lanyards made out of recycled materials. The race pack collection will take place from 17 to 19 October 2024 in Penang.
 

For more information about the Alliance Bank Heritage Run 2024 and to purchase tickets, please visit http://www.alliancebankheritagerun.com.
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