Alliance Bank Celebrates Bandar Puteri Puchong Branch Reopening

Kuala Lumpur, 7 February 2023 - Alliance Bank Malaysia Berhad (“Alliance Bank” or the “Bank”) ushered in the Lunar New Year by celebrating the re-opening of its newly refurbished branch at Bandar Puteri Puchong with the local community recently.

The Bandar Puteri Puchong branch refurbishment is part of a wider branch-upgrade initiative to support the Bank’s strategy in building lifetime relationships with its local communities through its branch network. To this end, Alliance Bank branches will serve as focal points for connecting and networking with local businesses and residents; providing an avenue for the Bank to create meaningful engagements to better understand, serve and meet the needs of its customers. As part of this effort, the Bank will be hosting a series of community-centric social events at selected branches across the country to encourage community participation in a pleasant and relaxed setting.

“Trust and community-centricity have always been the hallmark of the Bank’s association with its customers and we stand by our customers as a reliable friend in need - not only by being approachable and available at all times, but also by meeting their needs and helping them achieve their aspirations in life. With that, we strive to continually serve and add value to businesses and customers every day in a positive and meaningful way,” said Kellee Kam, Group Chief Executive Officer of Alliance Bank.

Caption: Group Chief Executive Officer of Alliance Bank, Kellee Kam (center) posing for the ribbon cutting ceremony at Bandar Puteri Puchong branch with Group Chief Consumer Banking Officer, Gan Pai Li (left), Group Chief SME & Commercial Banking Officer, Raymond Chui (right), Group Chief Strategy, Marketing & Business Development Officer, Dr. Aaron Sum (second from right) and Alliance Privilege Banking Hub Manager, Jerry Liew (second from left).

“At Alliance Bank, we remain committed to our goal in making banking faster, simpler and more convenient for our customers. We will continue to deliver excellent customer service through our omnichannel approach by effectively integrating personalised engagements at our branches and other customer touchpoints with a full suite of digital self-serve tools all under one roof. Expanding from that, we are also helping business owners and SMEs through our #SupportLokal Campaign, providing them with support in marketing, branding, funding as well as broadening sales opportunities for their products and services. We are confident that our relationship-focused strategy will help us to better serve the needs and build closer alliances with our customers, stakeholders and the community. This is in line with our Bank’s mission of ‘Building Alliances to Improve Lives’ as well as our vision to be ‘The Preferred Banking Partner’ for life,” added Kam.

During the Bandar Puteri Puchong branch reopening, the Bank offered its customers a special fixed-deposit promotion of up to 4.38% per annum as part of the Chinese New Year celebration specials. Customers also enjoy a Golden 8 Campaign, offering up to 2.68% per annum for new opening of Business Current Account/-i from now until 28 February 2023.

In keeping with the theme, Alliance Bank has partnered with a local community eatery, KafeBali, to offer Alliance Bank Credit and Debit Cardholders with an exclusive 18% discount of the total bill with a minimum spend of RM30 in a single receipt (not inclusive of service tax and service charges). The offer is valid from now until 28 February 2023.