First-of-its-kind allianceonline mobile banking app offers enhanced customer banking experience with innovative features.

Kuala Lumpur, 25 April 2018 - As a step towards strengthening its digital banking presence, Alliance Bank Malaysia Berhad (“Alliance Bank”) has launched its first mobile banking application (app) to simplify and enhance customers’ overall banking experience with the Bank.

The new allianceONLINE mobile banking app offers customers access to online banking services, including viewing of account balances, transaction flows, and e-deposits placements in a hassle-free manner.

Utilising leading edge technology to learn payment behaviours of users, Smart Reminder is a personalised payment assistant with a reminder feature, ensuring customers do not miss a payment again. This first-of-its kind feature within a mobile banking app in Malaysia allows customers to track and facilitate their payments in a timely manner for bills, transfers, credit cards, loans, or top-ups.

With Easy Search, customers can make recurring payments easily by searching for past transactions based on account holder’s name, account number and even purpose of payment. The added convenience eliminates the need to remember lengthy payment details when making a payment.

Mobile Secure Approval strengthens web and mobile transaction security by turning the customers’ mobile phones into a security token unique to them via push notifications. This ensures that allianceONLINE web and mobile transactions are completely secure.

Mr Joel Kornreich, Group Chief Executive Officer of Alliance Bank said, “Malaysia is increasingly becoming a mobile-first market. This is evident in the significantly increasing use of mobile internet in Malaysia in the last few years. It is only natural for us to cater to the evolving digital lifestyle of tech-savvy Malaysians with ourallianceONLINE Mobile Banking app.”

“We are already beginning to see payment trends shift from traditional banking to online banking in our customers. With our new mobile banking app, we want to offer them another future-proof banking platform alternative to match their banking needs,” he added.

According to the Malaysian Communications and Multimedia Commission (MCMC)1, there are 42.4 million mobile phone subscriptions in Q3 2017, translating to a penetration rate of 132% among Malaysians. Mobile also accounted for over 93% of all broadband connections in Malaysia.

The development of solutions such as the innovative allianceONLINE mobile banking app underlines Alliance Bank’s intention in heeding Bank Negara Malaysia’s call to promote a cashless society and to increase e-payment transactions in the country.

As part of its Transformation agenda, Alliance Bank has developed fast, simple and responsive solutions that are aligned to customers’ needs in Alliance One Account, Alliance Cash2Home, Alliance SavePlus Account and now, the allianceONLINE mobile banking app.

For more information on Alliance Bank, please visit www.alliancebank.com.my.

¹ MCMC, Communications & Multimedia Facts and Figures 3Q2017

About Alliance Bank Malaysia Berhad

Alliance Bank Malaysia Berhad and its subsidiaries, Alliance Investment Bank Berhad and Alliance Islamic Bank Berhad, is a dynamic, integrated financial services group offering banking and financial solutions through its consumer banking, SME banking, corporate and commercial banking, Islamic banking, investment banking and stockbroking businesses. The Group provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels which include retail branches, Privilege Banking Centres, Islamic Banking Centres, Business Centres, and Investment Bank branches located nationwide, as well as mobile and Internet banking.

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