09 November 2023

Seek your next guilty pleasure at Velvet, KL’s newest boutique cinema, conceptualised by Golden Screen Cinemas

Press Release

Kuala Lumpur, 9 November 2023 - Velvet, KL’s newest boutique cinema conceptualised by leading cinema exhibitor, Golden Screen Cinemas (‘GSC’) is nestled in the heart of Mont Kiara at Retail Park 163. Velvet reimagines retro cinematic experiences, complete with vibrant F&B and lifestyle offerings, in partnership with Alliance Bank.

Drawing inspiration from retro cinema in the 60s, with an eclectic combination of retro and modern designs, Velvet presents an intimate space for audiences to relive the magic of cinema. With a total of 163 seats over 3 halls, Velvet will showcase a dedicated line-up of arthouse films, well-loved cult classics, foreign films, and Hollywood blockbusters, ranging from a multi-verse of genres including horror, thrillers, comedy, action, and more.

“Together with our partner, Alliance Bank, we’re thrilled to introduce a fresh cinematic experience to movie lovers. The launch of Velvet, an intimate boutique cinema reiterates our commitment in bringing exciting concepts to the market, particularly within an untapped area with high potential. Mont Kiara is a bustling neighbourhood, and Velvet is set to complement other vibrant outlets in the vicinity. Home to an international community, the launch of Velvet provides us with an opportunity to showcase a range of content, from art-house films, cult classics, and Hollywood blockbusters for audiences to enjoy. The launch of Velvet marks a milestone for us, with more exciting launches to look forward to in 2024,” said Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas.

Alliance Bank card holders can enjoy exclusive benefits* at Velvet, be it for chill hang-out sessions or movie dates. Velvet is home to an open concept dining space and bar, serving up movie-inspired drinks and a delectable food menu featuring signature sharing platters for all to enjoy, best suited for all occasions. Besides, Alliance Bank presents an exclusive pipeline of year-long offers. From 1 December 2023 - 28 February 2024, Alliance Bank cardholders can look forward to 50% off deal on Velvet tickets. What’s more, you’ll be treated to a free Velvet movie ticket when you open an Alliance Bank SavePlus account or credit card through the allianceonline Mobile app.

“Reflecting our brand purpose of The Bank for Life, we want to convey our promise and the distinctive character of our Bank in a way that excites our people, our customers and our partners. At Alliance Bank, we understand that banking is more than just products, transactions and money matters, it is about serving people’s needs and goals. Through this collaboration, we aim to reward our valued cardholders an array of exclusive benefits and privileges. Together with our like-minded partner, GSC, we will create a future where our customers’ entertainment experiences are seamless, enjoyable, and filled with delightful surprises,” said Mr. Kellee Kam, Group Chief Executive Officer of Alliance Bank.

Upon opening, Velvet will host an opening promotion with tickets priced at RM140 per pair (RM70 per pax) on weekdays (Monday-Thursday), and RM180 per pair (RM90 per pax) weekends** (Friday – Sunday). Standard ticket prices are at RM200 per pair (RM100 per pax). With plush twin seats to cozy up to, majority of tickets are sold in pairs, with a limited number of single seats available. Go on, treat yourselves.

Stay tuned to velvetcinemas.com.my on our official opening date and for further information.

From left to right: Mr. Kellee Kam, Group Chief Executive Officer of Alliance Bank Malaysia Berhad, Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas (GSC) and Mr. Allan Yu Kai Leun, Group General Manager of YNH Property Berhad at the launch of Velvet, an intimate boutique cinema nestled in the heart of Mont Kiara at Retail Park 163.